CTR Calculator
Calculate Click-Through Rate, estimate clicks, and compare with industry benchmarks.
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Select a calculation type, enter your values, and click Calculate to see your CTR metrics.
Industry Average CTR (Google Search)
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CTR Performance Scale
💡 What is CTR? Click-Through Rate (CTR) measures the percentage of people who click on your ad after seeing it. Formula: (Clicks ÷ Impressions) × 100
📊 Why CTR matters: Higher CTR indicates relevant ads, improves Quality Score, and can lower your cost per click.
🎯 Good CTR benchmarks: 2-5% is average for search ads. 5-7% is excellent. Above 7% is outstanding.